The Four Elements
An essential oil package design that uses the theme of the four elements (Fire, Earth, Water, and Air) to create a brand that persuades men to use essential oils more often as part of their daily routines.
I took a bold, text heavy approach with some inspiration from swiss typography. Each element is distinguished by it's color and product name. The use of dark, earthy colors and bold text captures a masculine, modern aesthetic that targets men in order to break the overly used aesthetic of feminine designs.