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The Four Elements

Package Design

ABOUT:

An essential oil package design that uses the theme of the four elements (Fire, Earth, Water, and Air) to create a brand that persuades men to use essential oils more often as part of their daily routines.

 

THE PROJECT:

I took a bold, text heavy approach with some inspiration from swiss typography. Each element is distinguished by it's color and product name. The use of dark, earthy colors and bold text captures a masculine, modern aesthetic that targets men in order to break the overly used aesthetic of feminine designs.

Four Elements: Essential Oil Bottles - Front
Four Elements: Essential Oil Bottles - Front

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Four Elements: Essential Oil Bottles - Front
Four Elements: Essential Oil Bottles - Front

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FRONT LABELS & BOXES

BACK LABELS & BOXES

ALL FOUR ELEMENTS

SOCIAL MEDIA POSTS

PACKAGING ICONS