ACTUAL FINAL DESIGN MOCKUPS-01.jpg

GRAILED Redesign

Project 1

ABOUT:

Grailed Redesign was a group project where a few friends and I redesigned the online clothing store based around our customer persona "Daniel." We used Grailed as our core site, StockX as our analogous, and Instagram as our disruptor site. Pulling features from StockX and Instagram to redesign Grailed to suit Daniel's needs.

 

THE PROJECT:

The redesign consists of new features such as; a sales graph on product pages to compare previous seller prices, a bid/purchase feature on the product page, Instagram style For You page for easy scanning of products, and a new Instagram style profile page for viewing items the user has bid on/purchased and the styles they have created with them. There is also a new look for the home page where we rearranged existing elements to make it more visually appealing for the user.

GRAILED_Final Design Mockups
GRAILED_Final Design Mockups

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GRAILED_Final Design Mockups
GRAILED_Final Design Mockups

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FINAL DESIGNS