• Rob George

Colossus Media Group Internship: Week 3 (3/8 - 3/12)

ABOUT COLOSSUS MEDIA GROUP

Colossus Media Group is a digital marketing agency located in Eatontown, NJ. They specialize in creating social media and print content such as, photography, video, web design, social media posts, flyers, posters, etc. What caught my eye about this agency is their boldness, simple designs, and friendly team that provides great service to a large variety of businesses in New Jersey.




General Learning Objectives:

1. What client-based design work is like and how to manage it.

2. How to work with a marketing team to develop multi-channel campaigns.

3. Learn more about designing for brands and learn new techniques to help stick to brand guidelines in a timely manner.




WHAT I LEARNED/WORKED ON THIS WEEK


THE CLIENTS

The majority of their clients are located in New Jersey and this week I got to design content for some of their clients including; SunEagles Golf Club, Tavern 19, Affinity Solar, Matthews & Nutly Inc, Broad Street Barbers, and content for CMG.


SunEagles Golf

WHAT I DID: Created April content for their social media accounts. Consists of two customer reviews, Easter, Earth Day, and Golfer's Day.


Tavern 19

WHAT I DID: Created April content for their social media accounts. Includes Easter, Ramadan, Golfer's Day, Beer Day, and two customer reviews.


Affinity Solar

WHAT I DID: Created April content for their social media accounts. Consists of an April Fools post, Easter, Ramadan, Earth Day, Arbor Day, "April Showers Bring May Flowers", a couple customer reviews, and a few Myth/Fact posts.


Matthews & Nutly Inc.

WHAT I DID: Created April content for their social media accounts. Includes Easter, Earth day, Tax Tips, an April Fools post, Last day to File, 3 Rules of Money. and a wealth management post.


Broad Street Barbers

WHAT I DID: Created an Easter post following the aesthetics of their Instagram posts created by my supervisor.


CMG

WHAT I DID: Created April content for their social media accounts, mainly Instagram. This includes two testimonial posts, an Earth Day post, National Lawn and Garden Day, National Hairstylist Day, Easter, and Ramadan.




DESIGN PROCESS/TECHNIQUES

3D TYPOGRAPHY

This week I learned a new typography technique in Illustrator that I saw on Instagram and applied to one of the CMG content posts. My supervisor helped me by giving me technique advice using shortcuts and we collaborated on the idea for the specific post you will see below.


PHOTOSHOP MASKING

I was also taught some new techniques for masking using these photoshop tools: pen tool, color range selection, mask, and transform tools.





CLIENT WORK


SunEagles Golf Club

(SunEagle April Social Media Posts)





Tavern 19

(Tavern 19 April Social Media Posts)




Affinity Solar

(Affinity April Social Media Posts)




Matthews & Nutly Inc.

(Matthews & Nutly Inc. Social Media Posts)




Broad Street Barber

(Broad Street Barber Easter Post)




Colossus Media Group

(CMG April Social Media Posts)


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