Colossus Media Group Internship: Week 4 (3/15 - 3/19)
Updated: Apr 23, 2021
ABOUT COLOSSUS MEDIA GROUP
Colossus Media Group is a digital marketing agency located in Eatontown, NJ. They specialize in creating social media and print content such as, photography, video, web design, social media posts, flyers, posters, etc. What caught my eye about this agency is their boldness, simple designs, and friendly team that provides great service to a large variety of businesses in New Jersey.
General Learning Objectives:
1. What client-based design work is like and how to manage it.
2. How to work with a marketing team to develop multi-channel campaigns.
3. Learn more about designing for brands and learn new techniques to help stick to brand guidelines in a timely manner.
WHAT I LEARNED/WORKED ON THIS WEEK
THE CLIENTS
The majority of their clients are located in New Jersey and this week I got to design content for some of their clients including; Danskin Agency, LeTip Vista Center, Farros Tees, Affinity Solar, and Jersey Strong.
WHAT I DID: I created a social media post and banner that announced their partnership with TrustedPals Pet Insurance.
WHAT I DID: Designed social media posts based of their website aesthetics, as well as, created a mockup for their new website social media post.
WHAT I DID: The marketing team asked for different photos in the Easter, Earth Day, Ramadan, and Arbor Day posts from last week that relate more to the holidays.
WHAT I DID: The marketing team wanted me to take my previous design for shopping Toms River Schools apparel online and add a website mockup for it.
WHAT I DID: Weekly class schedule posts
TEAMWORK
For the first time, I got to communicate with the marketing team through Slack. The main purpose was to get feedback on designs and clarify what was needed.
DESIGN PROCESS/TECHNIQUES
Since it was a slow week with not a lot of work that needed to be done, my supervisor taught me some basic techniques and reminded me of shortcuts that will help with creating designs quicker in illustrator and Photoshop.
Shortcuts:
Ctrl + N = New Doc
( L ) = Ellipse tool
( E ) = Transform in Perspective
Shift + E = Eraser Tool
Shift + Ctrl + E = Repeat Previous Effect
Alt + Left = Duplicated selected object in place
Star Tool + Up Arrow = Generates more points
Selected Object + Spacebar = Drag Object
Techniques:
KERNING: Select text to kern then Alt + Left/Right Arrow
PEN TOOL: Make point (don't release mouse) + hold down spacebar to move point
OUTLINE OBJECT IN IMAGE: Click on image thumbnail in layer - hold control + click image in layer
ENLARGE PHOTO (Photoshop): crop tool - enlarge crop - select sides of image and drag to enlarge photo
STROKE: Hold shift + click stroke width arrow = increases 10pts at a time
CLIENT WORK
Danskin Agency
(Danskin: Experimentation Work)
(Danskin: Final)
LeTip Vista Center
(LeTip Vista: Posts)
(LeTip Vista: Carousel)
Affinity Solar
(Affinity Solar: Previous Posts)
(Affinity Solar: April Updates)
Farros Tees
(Farros Tees: Previous Posts)
(Farros Tees: Combined)
Jersey Strong
(Jersey Strong: Class Schedule)